Monday, October 7, 2013

Who Exactly Are You Speaking To?

Your Audience & Your Voice

       Imagine you are cooking dinner and your stove catches on fire. No problem, because you bought a new fire extinguisher the other day, and it's hanging on the wall right next to the stove. You grab the extinguisher and quickly read the instruction label. It reads: "My fascination with fire extinguishers began when I was a young child--early in 1963 as I recall..." I doubt you will think to yourself, "Wow, this will be really interesting to read!" You might rather the instructions read: "Point extinguisher at the fire, pull the metal pin, and squeeze the black handle." The basic concept of writing well is pretty simple-- know your audience and the reason you are writing. Know just this and you have gone a long way towards defining the style, tone, and content of what you need or want to write. You need to know and understand that when you write, you are putting your words into the hearts and minds and imaginations of real people. So talk with your audience while you write to them.

       Many well-meaning teachers and schools have done a pretty good job of killing the joy of writing by neglecting the natural origin and evolution of writing. You probably write a paper, hand it in, get a grade, and, more than likely, it is then buried in a sheave of other papers in the recesses of your backpack. These written works are handed in to a machine and spit back at us with a reptilian calculus and moral detachment. Words are meant to be heard and read, not damned with little praise or created in a vacuum. Even the greatest literary works are never finished; they are abandoned to a world where the writer hopes a willing ear will listen. If our focus is on imperfection, how can we ever look in the mirror? 


       John Updike  gave a lecture at my school one night, and during the question and answer period a parent rose and asked what Mr. Updike thought about how writing is taught in our schools. Mr. Updike responded with a simple and laconic: "Well, I wish there were more yeses than no's."  The frustrated parent sat down with pursed lips and folded arms. It was obviously not the answer he anticipated. Even the word "essay" is derived from the French word "essai'" which means, "to try." Let  writers try, and let ourselves--like a respectful audience--listen with active minds and open hearts and offer our responses in the same spirit.

       We need to remind ourselves that writing is a conversation from the head and heart to an actual person or persons. This is your audience! Over the real course of time, writing is a relatively new, interactive and exciting human adventure. As much as I love my dog, I seldom send her postcards from my travels; moreover, most of us don't carry on a conversation when no one is with us. My wife is an amazing writer. (She is also refreshingly untainted by living with a writing teacher.) "I write," she says, "just like I talk." Her way of thinking is not a bad way to approach writing--plus, when writing, you get to rewind your conversation if you say something stupid or awkward. Good writers intuitively understand that writing should flow with the natural rhythm and unique cadence of the spoken word; they understand that rambling and disjointed writing is as unappealing as a rambling and disjointed conversation; moreover, they try with their minds, and hearts, and souls to make their written words aspire to the majesty of the most eloquent spoken word.

        The written word is always an extension of this spoken word delivered to a specific audience--an audience that you need to visualize and see and to anticipate what they are willing and capable of understanding. The written word is simply a new way to remember the spoken word. Novelists have taken over where the storytellers left off; newspapers and magazines have supplanted the town crier bellowing from the village square, while essayists now give lasting form and testament to the speeches and harangues that for centuries rallied the troops and urged countrymen and fellow villagers to join a noble cause or ignoble crusade.

       Our personal reflections and journals capture our quiet meditations and make palpable the fleeting memories of our lives, and they enliven and embolden the lives of our readers. Temper the steel of your imagination; hone and craft the voice you already have, and your words will ring clear and true through the ages yet to come. Your voice is as real as the acorn sprouting in the waiting earth, and, as the saying goes, "No less than the trees and the stars, you have a right to be here."  


      Aim high. You only hit what you aim at....

20 comments:

  1. I enjoy this article a lot, I love how you give examples of what type of writing would the reader want more and that you need to know your audience. Also as well as pulling on your own personal experiences to get your point across. I really enjoyed reading this and I think it will help me in my further writings.

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  2. I know exactly what you mean now when you say that "nobody cares about the writer" thanks to that metaphor in the opening paragraph. I would love to capture the flow that you have in this paragraph in one of my own, that is what made it interesting from start to finish. I also liked the part about "teachers killing the joy of writing", and I marveled at how much sense that made. To create something good, it takes time and passion, I learned that from you.

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  3. I liked this piece. I liked how it defined what we should do as writers. I liked the part when you said " Many well-meaning teachers and schools have done a pretty good job of killing the joy of writing by neglecting the natural origin and evolution of writing." I totally agree with this. I have always found writing in school boring because I feel no real meaning for it.

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  4. This is the truth as sad as it may seem. Your example stated that we the reader don't care about you just about the product

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  5. This was a cool article and that it is true that readers dont care about the personal experience. All they really want is something short and sweet.

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  6. This was a cool article and that it is true that readers dont care about the personal experience. All they really want is something short and sweet.

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  7. Your second paragraph I can relate to on every level. Before Fenn I had no fun in writing of any style. Not anymore!

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  8. I completely agree that you have to know your audience when writing. If you are writing a children's book, the book is for children, and you're not going to write something that is too difficult for a five year old to understand! Whenever I write, I always have a general sense of who would read my writing. In the fifth grade I started this story called "The Golden Trident: the Land of Fire and Ice" and it was more for kids my age. I find that a lot of the time when I write (unless it's a specific assignment for school) the audience for my writing would be around the same age as me. It's easier to write that way, because I know what I would be interested in reading, and that helps me to write and cut out all the boring stuff.

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  9. Like Andrew I totally agree with your second paragraph about how writing should be fun. But I also agree that when I hand in a paper and I get it back with a grade, it can feel like the story I wrote could have been so much more but I had to hand it in because of timing on the assignment.

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  10. I really like what you said about The written word being simply a new way to remember the spoken word. I'll try to incorporate that into my writing, my blog especially

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    1. I also really appreciated your comments about writing to your audience. I think it's important to remember that a post on my extreme sports blog most likely won't be in the same tone as an essay i'm writing (unless it's a personal narrative about extreme sports)

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  11. Like Billy, I totally agree with him. The readers don't care about you. The reason they are reading your writing piece is because they are looking for something to read, not your whole life story.

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  12. Fitz, I definitely agree with what your wife said about how she writes like she talks. I definitely try to write like I am having a conversation with my audience. And like you said, if I make a mistake, I can correct it.

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  13. I definitely agree with Zeke. In my past paragraphs I try to relate my fans to what I am writing about and hopefully that interests them to read more.

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  14. Like Andrew and Leo, I love the second paragraph. I really believe writing should be fun. It is easier to write about our passions than something we really don't care about. I also like how you mentioned that it is important to know the audience we are targeting. It is hard to get people to read your writing if you are not targeting anybody.

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  15. The beginning really caught my attention and the John Updike example totally proved your point: Aim high at your goals as a writer

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  16. I know this is getting a bit repetitive, but I really do agree with what Andrew, Leo and Peter said. The second paragraph really captures my experience at public school, just writing for a grade and not for the fun of it as well. I agree that it is important to know who our target audience is, especially for me with a sports blog. Some people come for my input and predictions, but others may just come for statistics and scores. I have to keep that in mind and balance the two.

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  17. I like how you say that we should let writers try and always listen with an open mind. The last line is very interesting too. "Aim high. You only hit what you aim at...."

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  18. Good Readers are Good Writers. When you read, you are quick to judge about the author talking about himself, no one cares! So when you write, you take that experience and use it in your own pieces. The more you read the more you think, and the more you think the more you write.

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  19. Good readers are Good writers. When reading you are quick to judge, often times not caring about a word a author says about him/herself. You only care about content. When you write you take those experiences you get from reading and therefore use them in your pieces. Reading makes you think, and the more you think the more you write

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